Caldera iOS · last 30 days
The numbers that matter, up front.
Impressions
412.8k
↑ 8.2%
Blended CVR
8.84%
↑ 0.62 pts
MRR contribution
$372.8k
↑ 14.8%
ARPU
$13.92
↑ 0.40
Analytics
Revenue you can actually see.
Belfort ties every impression to real money. See what each paywall earns, where users drop off, and which cohorts and regions are worth chasing.
Funnels
Watch the drop-off, step by step.
Every paywall reports a live funnel from first view to completed purchase, so you know whether you're losing people at the plan picker or the native sheet.
- View → select → purchase, per placement
- Compare funnels across variants
- Segment by cohort, platform & region
1 Paywall viewed
100%
2 Plan selected
40.9%
3 Purchase tapped
15.7%
4 Native sheet shown
13.3%
5 Purchase completed
9.3%
Geography
Know where the revenue lives.
| Region | Traffic share | CVR | ARPU |
|---|---|---|---|
| United States | 41.2% | 10.84% | $16.40 |
| United Kingdom | 12.8% | 9.12% | $14.10 |
| Germany | 9.4% | 8.46% | $12.80 |
| Canada | 7.1% | 9.88% | $14.92 |
| Australia | 5.8% | 10.14% | $15.40 |
| Rest of world | 23.7% | 7.32% | $9.60 |
Top paywalls
Ranked by what they bring in.
| Paywall | Impressions | CVR | MRR contribution |
|---|---|---|---|
| Onboarding — Storyboard | 71.4k | 10.07% | $99.8k |
| Session limit reached | 84.2k | 8.25% | $96.4k |
| Onboarding — Classic | 71.5k | 8.54% | $84.8k |
| Win-back · 7 days | 18.4k | 11.52% | $28.4k |
| Settings → Upgrade | 24.6k | 7.41% | $21.8k |
Put a number on every screen.
See what your paywalls really earn. Connect a product and get your first report in minutes.