Our mission is simple: give every subscription app a paywall that gets better on its own, so a small team can monetize like a big one.
About
The paywall deserves a team.
Most apps pour months into acquisition and then send every new user to a paywall nobody has touched in a year. We started Belfort to fix that — permanently.
Why we built it
We spent years on growth teams watching the same story play out. The paywall — the one screen standing between a user and revenue — was almost always an afterthought. It shipped once, hard-coded into the app, and changing it meant a release, a review, and a two-week wait. So nobody changed it.
Meanwhile the tools to test and optimize everything around the paywall got incredibly good. The paywall itself stayed frozen. That gap is where the money leaks out.
Belfort closes it. Design paywalls remotely, test them against real revenue, and let an agent keep hunting for the version that earns more — all without shipping an app update. The result is a paywall that behaves less like a static screen and more like a member of your growth team.
Principles
How we work.
Revenue is the metric
Not impressions, not clicks. We optimize for the money a paywall actually brings in, net of discounts.
Automate the tedious
Humans set strategy and taste. The agent handles the endless drafting, testing, and babysitting.
Never surprise the customer
Nothing ships to real users without approval. Every automated action is logged and reversible.
Team
Who's behind Belfort.
A small, senior team from growth, mobile, and ML — building the tool we always wished we had.
IM
Ivo Mendes
Co-founder & CEO
DR
Dana Reuben
Co-founder & CTO
SH
Soraya Haddad
Head of Product
LF
Lucas Feenstra
Eng Lead
YT
Yuki Tan
Design Lead
MB
Marcus Bell
Head of GTM
AN
Aisha Nwosu
Data Science
PK
Petra Kovač
Customer Success
Backed by
NorthcapeLattice CapitalFirst DraftRulebook
Come build the smartest screen in software.
We're hiring across engineering, design, and go-to-market.